70% of small to mid-sized businesses are investing in their digital presence. Isn’t it time that your business caught up?
It’s not fun realizing that your business’s engagement tactics are a little out of date. Even if you do have an online presence, you might be struggling to keep people interested in your business.
But it’s not too late. With a few tips to build your online business platform from the ground up, you can enjoy all the benefits that a digital presence provides.
So keep reading to learn more. Below, we’ll cover three great tips on creating an engaging online business platform.
1. Know Which Platforms are Appropriate
When you’re wondering how to build an online platform, you first have to know what your platform is. But while social media is a great tool, your small business might not be able to handle too many platforms.
So if you’re being selective, be strategic. Understand your target audience to know which platforms work best for your business. Having a strong brand message can help you with this mission too.
TikTok might work for a more general and/or younger audience, but maybe not for an audience of industry experts. If your audience is older, you might be fine with only Facebook, Instagram, and Pinterest.
2. Build a Website
If you’re dedicated to learning how to start an online business, have your own website. Not only does this provide plenty of autonomy over the content you produce online, but it gives your audience a better sense of your brand’s messaging/imaging beyond advertising efforts.
But knowing how to make a business website is an entirely different beast from making social media accounts. More independence means more responsibility, but with great reward.
First and foremost, get an unlimited bandwidth dedicated server so that there are no connection issues accessing your website. It should also be easy and pleasant to navigate your website for customers to learn more about your business. You should also make sure that your domain name is memorable and easy to remember!
These are only a few tips out of many. But these are some great beginner tips to kickstart you on how to create a business website.
3. Post Regularly
Sure, you’re not making your money through your software knowledge. But being an online business owner means adapting to your audience’s online consumership. That means posting from your social media platforms/website on a regular basis to re-engage your audience.
Otherwise, they might forget that your brand exists entirely. It’s difficult enough to get people to make the effort to try out your products/services. But you don’t want to thwart those chances further by not reasserting your business’s presence online.
So whether that be through promotional tweets or long-form blog articles, let your brand’s name be known. If they positively engage with your content, then you’ve got a better chance of gaining new and eventually loyal clientele.
Perfect Your Online Business Platform Presence
This current digital age doesn’t seem to be phasing out any time soon. If you know this much, then you also know that it’s time to put your business online and reap the benefits of a digital audience!
This guide should have given you three tips on creating your online business platform. If it did, then check out the rest of our site! We’ve got plenty of other articles for savvy business owners such as you.