Before the advent of the World Wide Web, realtors relied on newspaper listings and yellow pages. In recent years, the realty companies that leveraged digital marketing services for the real estate industry became enormously successful.
Online marketing strategies enabled the firms to target prospective customers in their locality and enhance their brand identity. Due to its reach and cost-effectiveness, digital marketing proved to be immensely effective compared to traditional marketing services.
If you own a real estate firm and want to increase sales and revenue, here are some digital marketing strategies to thrive in the highly-competitive space.
Website design and development
The first step for a real estate agency is to design a professional-looking website. It is a must for every business. Nowadays, most people don’t search properties in classifieds and newspaper ads. Instead, they browse the internet and look for trustworthy websites. But with so many links and images, creating a real estate company website can be a nightmare for a website developer. More than 50 percent of web users use mobile devices to browse the internet. Make sure the real estate website is optimized for mobile devices and has a responsive web design. Also, ensure that the website takes less than three seconds to load. Provide links to related professional services such as packers and movers, house inspectors, lawyers, etc. Create content and frequently asked questions that will help visitors and prospective customers. Invest in a live chat feature that will enable visitors to connect round-the-clock and schedule appointments. Here is where the role of a professional web designer is crucial.
After building a professionally designed website, the next step is to optimize it for search engines. On-page SEO allows a website to rank high on the search results page. Detailed keyword research can enable a real estate business to find out the keywords target customers are looking for in a particular area. Most real estate companies are hyper-local. They are rooted in the area they are based in. It’s best to perform local SEO as search engines will show properties in a specific location. Taking the help of a reputable digital marketing company in India can result in strong on-page SEO.
Blogs are excellent for branding purposes to market content and educate target customers. Real estate businesses must include a blog section on their websites and create blog posts regularly. Long-form and high-quality blog posts provide crucial information to the audience and keep them engaged. Regular blogging will also help realty firms to establish authority and generate awareness about their projects.
Social media marketing
With more than four billion active users, social media marketing is extremely important for any business. Realtors can leverage various social media platforms to connect with their target audience and engage them. Platforms such as Instagram and Facebook can help real estate companies to upload high-quality images of the available properties and interesting captions. Twitter is suitable to post images and short content. Using YouTube, realtors can upload home tours and video content for their prospective customers. LinkedIn has high conversion rates and is suitable to target working professionals.
Video content and virtual tours
During the pandemic, virtual reality and interactive video technology became the savior of realtors. The professionals in the industry relied heavily on virtual tours and video content to show properties to their clients. In the coming years, the trend is going to increase and for good reasons. As per the latest data, marketers who use video content in their online marketing strategy generate revenue about 50 percent faster compared to non-video users. A successful digital marketing strategy of a real estate agency includes high-quality videos and virtual tours of houses.
Pay-per-click (PPC) advertising
In pay-per-click (PPC) advertising, marketers and businesses only pay for the clicks on their online advertisements. The marketing strategy is highly targeted, extremely cost-effective, and provides an opportunity to generate huge revenue. By using PPC advertisements, realtors can directly target their prospective customers and run their digital marketing campaigns on a budget.
Email and SMS marketing
With email and SMS marketing, a business gets clear permission to send text messages to a group of people. This marketing strategy is extremely suitable for real estate companies as the recipients have expressed their interest and given their email addresses or phone numbers to contact them. Email and SMS marketing enables realtors to directly reach out to the interested parties and qualified leads and inform them about new projects and offers.
Online brand reputation management
For a real estate firm, its brand reputation is a big deal. A strong brand identity can catapult the business to new heights and a bad reputation can destroy everything. Realty companies need to protect their brand image and identity from all types of malicious conspiracies and attacks. This is where online brand reputation management strategy helps. Using it, realtors can know what people think of their businesses and erase any negative publicity.
In off-page SEO, real estate businesses can create Google My Business pages and enter all crucial details such as business name, address, phone number, working hours, description, photos, and other key information. Real estate firms can create press releases to announce new updates and new projects.
Digital marketing strategies are extremely helpful for the real estate sector. Compared to traditional marketing services, they are cost-effective and provide a high return on investment. If you are a realtor, these nine digital marketing services for the real estate industry will help you grow your business and attract new customers.