Why LinkedIn Is Important: Reasons to Update Your LinkedIn Profile Right Now


You may have heard that LinkedIn is helpful, but do you know if that’s true? If so, why do you think that is? Here, we’ll be going into extensive detail on the system’s networking infrastructure. 

LinkedIn, the professional networking tool, has been operating for longer than Facebook, Twitter, Snapchat, and Instagram combined. In any case, its importance is more significant than ever before. 

Whether you’re in the market for a new job or want to keep your name, using LinkedIn is now essential for any serious professional. Why? Because it contains information on over 600 million working professionals, opening up practically infinite doors to networking and employment. 

Here are seven compelling arguments for signing up for LinkedIn or reactivating an old account. 

However, if you want a detailed guide about LinkedIn, you can use LinkedIn Learning, which helps you grow your LinkedIn skills. 

Using Its Robust Job Board Is a Viable Option

When compared to other social networks, how does LinkedIn stack up? First and foremost, the networking site allows job seekers to surf its extensive job board and even apply for positions directly from the site. 

Find employment opportunities matching your criteria and location. It is possible to set up job notifications based on your interests and receive regular email updates even if you are not actively seeking new employment. 

You can use stealth tactics as well. Turning on your “I’m interested” button will let recruiters and future employers know you’re open to hearing about new opportunities if you’re linked with coworkers and managers. LinkedIn will not show your current employer this open invitation. 

You can learn even more about available positions with a premium LinkedIn account. Quickly and easily communicate with hiring managers and recruiters, obtain insight into how your skills and experience stack up against other candidates, and access pay data. There are alternatives if you’re not willing to shell up $29.99 a month for LinkedIn Premium after the free trial. 

It’s Possible To Expand Your Brand 

You need to develop your online professional reputation in the same way that businesses do. How do you differentiate yourself from the competition? Precisely what is it about you that makes you desirable to potential employers? For what exactly are you asking for a six-figure sum? 

Personal websites are perfect for this, but they can be expensive to set up and tweak perfectly. Use LinkedIn to quickly and easily increase your professional visibility. Create an engaging LinkedIn summary that highlights your abilities and highlights your personality, and upload a professional profile picture. Your profile should give readers a clear picture of who you are and the value you bring to potential employers, colleagues, and superiors. 

Your Google Page Rank May Increase As A Result

Human resources or the hiring manager will likely run a Google search on your name after you submit your resume and cover letter. A Google search of your character is possible even after sending an email to a potential client. 

Another advantage of using LinkedIn is that Google seems to like it. It’s not easy to get your website to the top of Google’s search results, but LinkedIn is a vast and influential network, and Google seems to like it. LinkedIn profiles score higher in search results than personal websites or online portfolios. Perhaps it’s time to create a LinkedIn profile if that’s the first thing potential employers will see of you, or modify your current profile to get prominence. 

It Helps You Keep Track Of Your Contacts

Do you still keep in touch with that fantastic young professional you met at that event three years ago? Or how about the acquaintance of a friend who expressed interest in freelancing for your business? 

True, I doubt it. 

Add these people to your professional network on LinkedIn instead of storing their business cards in a desk drawer or adding their email addresses to a clunky address book the next time you meet them. Don’t lose touch with them; you never know when the timing will be suitable for a reunion. 

There Is the Option to Investigate Businesses and Their Workers

Indeed, there is no shortage of other job forums that you can use to look for employment opportunities. Of course, LinkedIn has additional benefits as well. 

Many businesses today have their own dedicated LinkedIn accounts on which they regularly provide updates, insights, and profiles of their personnel. Before jumping into the interview process or accepting a job offer, you should obtain a robust and solid feel for the company’s culture and people to ensure it’s a fit for you. 

To Keep Up With the Latest Happenings in Your Field Of Interest

Keeping up with industry news and reports is a lot of fun. When you sign in to LinkedIn, you’ll see a timeline that’s been compiled like that of other social networking sites. You may read the latest information from your networks, teams, and employers there. 

Make Connections

Really, how much more stress can we put on this? Professionals everywhere can benefit significantly from using LinkedIn to make connections with one another. 

You can make valuable relationships on LinkedIn even if you’re an introvert who avoids networking gatherings. LinkedIn allows you to network with people you already know, people in your field, or perhaps your most significant role models. 

How to Maximize Your LinkedIn Experience?

Fill Out Your Profile 

A robust component of your brand can be your profile. As a result, it will be accessible to all LinkedIn members (unless you set it to private mode). If you want your profile to be visible to others who aren’t members of LinkedIn, you may make it public to appear in search results. 

Complete LinkedIn profiles receive around 20 times as many views as their less-complete counterparts due to the site’s internal search algorithm. Therefore, finishing yours is crucial. Here are the most essential details to keep in mind: 

  • Put in a high-resolution photo of yourself, ideally taken by a pro. Act confident, flash a bright grin, and ensure no background distractions in the image. 
  • Adding a backdrop image (also known as a “banner” or “cover” image) to your profile is a great way to make a statement about who you are and what you do. 
  • Make sure your title reflects your place of business and its industry. You can use up to 120 characters for this purpose.
  • Give a quick rundown of who you are, what you do, and what you can offer. You have a total of 2000 available characters to work with. To make an impression, include links to or submit six samples of your work. 
  • Please include your current job title and a brief description of your duties. Provide details. Even if you are a brilliant communicator, you shouldn’t boast about it. Instead, elaborate on your communication abilities and share some relevant examples. Keep in mind that you have a 2,000-character limit once more. 
  • Include your work experience, education, and the names of at least four skills you’ve developed or areas of expertise you’ve explored. 


You may see your rise from “Beginner” to “Intermediate” to “All-Star” on the Profile Strength bar as you fill out more of your profile. 

Reach Out To Other LinkedIn Members and Build Your Network 

If you’re looking to expand your professional network, LinkedIn is a great place to start. Sharing and learning from people in your area are facilitated by this method. 

Anyone you know who does not already have a LinkedIn account can be invited to connect (and you can accept their invites to connect with them). 

A LinkedIn feature called “My Network” stores all of your established contacts. You can invite them to connect with you privately, expanding your networking possibilities even more. Once you’ve connected with someone, you may view their public profile and any of their contacts who are also visible to you. You can now consider these to be “second-degree links.” 

Additionally, if you have two LinkedIn contacts that would be a good fit for one another but aren’t already connected, you can introduce them to one another. 


LinkedIn’s search results page ranks users based on the number of connections they have. At least fifty “first-degree” links are recommended. 

You’re Third on the List: Get Communicating! 

You can conduct instant interactions with your LinkedIn connections with the Messaging feature. If a person you’re connected with has a green dot next to their profile picture, it means they’re now online, and you can chat with them through the Active Status function.

Conversations may be kept moving along quickly and efficiently with the aid of the Smart Replies feature, which provides brief, automatically created, contextual responses (like “What time?” and “Great, thanks!”). 

You can also use InMail with a Premium subscription. This feature lets you privately communicate with any LinkedIn member without needing an introduction or other identifying details. 

Ask For and Offer Recommendations and Endorsements

Recommendations and endorsements of your talents and experience from your connections are a two-way street; you may do the same for them. 

Recommendations are character references that highlight your relevant skills and experience in the workplace. Asking folks you’ve worked with for a recommendation letter is a great way to build up your collection (five to ten is a reasonable “rule of thumb“). 

Instead of making blanket statements like “Bella was fun to work with,” you should ask them to focus on specific qualities or accomplishments that have stood out.

Simply put, endorsements are affirmation messages highlighting your unique abilities. Even if they don’t have the same clout as recommendations made just for you, personal recommendations can help you stand out from the crowd if, for instance, a connection praises you for your leadership skills. 

Join LinkedIn Discussions 

Members of LinkedIn are free to form and participate in as many groups as they like, where they may exchange information and feedback on various topics. Building your professional network in this way can be pretty beneficial. 

Find new groups to join by browsing through the ones you’ve already joined or by using the search box at the top of your profile page. You can participate in group discussions, post questions, and communicate with other members once you’ve been accepted as a member. 

LinkedIn groups are a great way to connect with like-minded people and access a wealth of resources. You can expect reciprocity if you help the people in your circles increase their understanding.


LinkedIn discourages its users from using discussion forums to promote themselves. Demonstrating your proficiency is commendable, but overt commercial promotion is not. You can be barred or expelled from a group if you disobey its rules or code of etiquette.

Make your exciting content tailored to LinkedIn

Simple text updates, photographs, and links to external sites can be posted and shared, as can the posts of other users, just like on other social networks. Nonetheless, you should ensure that the content you share with your professional network is helpful, instructive, and relevant. And maybe you could use some practice with your penmanship. 

LinkedIn now supports the immediate recording and uploading of videos from mobile devices. Brighten your video with the in-built filters and “stickers,” and add captions for those who choose to watch without audio. It is a great way to get your thoughts and ideas out there or to raise awareness of your company. 

Articles in their entirety can be published on LinkedIn as well, thanks to the site’s Publishing Platform. Your profile will display your published articles. You own the intellectual property rights to anything you post; this includes anything that gets shared or indexed in search engines. It is an excellent venue in which to display mastery of your field.


You may increase the exposure of your postings by using hashtags to make them searchable. If you enter a hashtag into the search field, you’ll see how many people are following it and what kind of material they’re interested in. 

Discover New Employees and Job Openings 

In the United States alone, 20,000 companies are utilizing LinkedIn to find and hire new employees, as reported by LinkedIn itself. You can use the service to find team members with the particular qualifications you’re looking for. Depending on the sector you work in and the nature of the post you’re trying to fill, it may even replace the need for any other form of recruitment advertising. 

Using the Advanced Search feature, you may narrow your results by a wide variety of factors, including area, current employer, past employers, industry, spoken language, volunteer activities, educational background, and degree of relationship. 

More features, including the ability to source, prioritize, contact, and manage your list of candidates, are available through LinkedIn’s paid Recruiter plans. Find Nearby helps you connect with local professionals, and Pipeline Builder lets you automatically reach out to recruits who view your LinkedIn profile.

LinkedIn isn’t just for professional networking; it’s also an excellent tool for finding a job. Many people utilize it for research purposes in addition to pursuing job postings. For instance, let’s say you’re debating between two employment offers. Use LinkedIn to research your prospective employers, learn more about the people you might be working with, and get a sense of the company’s culture. 

With a Premium Career account, you can find out who has viewed your profile in the past 90 days and search for jobs that are a better fit for your preferences and skills. 

Raise Your Company’s Visibility 

Using LinkedIn may boost awareness of your firm, its brand, and its wares. It can also serve as a narrative for your business. You may become loyal consumers and dedicated workers if you play your cards well. 

Create a LinkedIn company page so potential customers, partners, vendors, and employees can learn more about your business. Likewise, your page’s administrator can use LinkedIn statistics to get a feel for who’s checking out the page. It will allow you to target your content’s audience more precisely. 

LinkedIn’s usefulness to your company extends beyond its apparent networking features. By perusing the site, you can learn about the competition, new partners, and potential suppliers. As a bonus, Sales Navigator’s premium service lets you stay abreast of significant personnel shifts in your field and contact qualified leads.

Signing Off: 

If you were on the fence about whether or not LinkedIn was worth your time, hopefully, this has changed your mind. You can use it to find work, expand your professional circle, and boost your online profile. Additionally, there is no cost. Consequently, there’s no reason to hold off.

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